Project
Promer
From internal AI tool to brand, keeping the Prometheus story intact as the product narrowed to AI ad creative.
Results
- #1on Google for “UGC ads” in the US, EU and Australia, from the SEO template I designed
- 4.7★on the Shopify App Store, Built for Shopify, with the listing I designed
- 5K+merchants on Promer
- 1M+ads generated on Promer
Project details
- Objective
- Turn an internal AI tool into a brand for small and mid-sized e-commerce businesses, then keep pace as the product narrowed to AI ad creative
- Result
- Brand from zero · an SEO page built on the template I designed ranks #1 on Google for “UGC ads” (US/EU/AU) · the app, with listing images I designed, holds 4.7★ and Built for Shopify, with 5K+ merchants and 1M+ ads generated
- Role
- Art Director · Brand & Product Design
- Responsibilities
- Brand identity from zero · Visual system · Ad library & SEO system · Website experience · Hands-on execution
- Team
- In-house, alongside Growth, Product and Engineering
Case studies in this project
From identity to the Shopify App Store
I started with Promer in 2024, building its brand identity from zero. From there, the work kept expanding: into the browsing and SEO system for its ad library, then into the full website experience once the brand entered its second phase in 2025, and the listing that took Promer onto the Shopify App Store. The cases below follow that journey.
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01
Promer: Brand Identity
Promer is an AI platform for small and mid-sized e-commerce businesses. I built Promer's brand story around Prometheus, then carried that same logo and shape into a lighter palette and a friendlier voice once its 2025 audience was defined more clearly.
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02
Promer Ad Directory
Promer needed a way to browse 100,000+ example ads without collapsing into a flat list. I designed the two-tier filtering system for the main directory and the first SEO landing pages, later adopted by the SEO team as the template for further expansion; one page from that system now ranks first on Google for "UGC ads" across the US, EU and Australia.
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03
Promer Website
Redesigned the homepage and tool pages to put real ads in the first screen, keeping the founder's story.
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04
Promer: Shopify App Listing
The Shopify App Store page is where merchants decide in seconds whether to install Promer. I designed the eight listing images as a sales sequence, one feature and one outcome per image, as the app went on to earn Built for Shopify and a 4.7★ rating.
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05
Promer: Automating Template Curation and Library Operations
Building a tool and visual evaluation criteria to support thousands of templates per week, with review by a designer during operation.
Two phases, one story
What changed. In 2025 Promer narrowed from four products to a single focus, AI ad creative. The website had to be faster and show the real product rather than tell a story. What stayed. The logo, the name, the Prometheus story and almost word for word the founder’s account. What was adjusted. Orange took a bigger role and a set of gradients was added for an AI feel. The homepage moved from a slogan to a grid of real ads. The About page kept its words and changed only its presentation. Where it was applied. The homepage, the tool pages and the About page of the new website.
