Promer Ad Directory

Result

#1 on Google for “UGC ads” in the US, EU and Australia · template adopted by the SEO team as the standard

As Promer narrowed its product to a single focus, AI ad creative, its library of over 100,000 real ads became the core of that product, used as reference material for merchants building new creatives. That library had to serve two different jobs at once: let people inside the product browse quickly for inspiration, and give Promer organic-search content to rank for, industry by industry, ad format by ad format.

I designed one classification and presentation system for the whole library: two-tier filtering by Category then Niche, three view modes, Top brand, Top store and Top ads, on the same layout, and an ad card that expands into a detail view carrying industry, platform and run-date information. That same card and filter system was reused to build the first SEO landing pages for each niche, and a separate breakdown page for individual ads that states specifically why an ad works instead of just showing the image. A fast-browsing layer and a deep-reading layer sit on one system, so someone scanning 100,000 ads doesn't get lost, and someone arriving from a Google search finds exactly what they searched for.

The first landing pages were built and shipped live, then adopted by the SEO team as the standard template to keep scaling into other industries. That system has since put one Promer page in the first-ranked spot on Google for "UGC ads" across the US, EU and Australia markets, ahead of Adobe. An ad library became both a lookup tool and a search-engine machine.