Promer Website

Redesigned the homepage and tool pages to put real ads in the first screen, keeping the founder's story.

When Promer moved from its first brand phase into its second, the whole website had to change with it, from the homepage to every tool page. The first version told its story through a hand-drawn mythical figure and heavy motion, suited to a new product that needed to make an impression. The later version serves a product with real users, needing fast load times and concrete proof rather than a story.

View full pageFirst-phase homepage: hand-drawn illustration, myth-led storytelling

View full pageCurrent homepage: real ad grid, speed and proof

I redesigned the homepage and tool pages to match Promer's new positioning: from a loose ecosystem of 4 products (Creative Studio, Blog Studio, Product Copy, Store Audit), the product narrowed to one single focus, AI ad creative for merchants, built to produce ads that make people want to buy what they're selling. The interface no longer had to spread across several different products; it concentrated on one clear workflow instead of asking people to choose between 4 separate paths.

View full pageThe old Promer: a 4-product ecosystem, Creative Studio, Blog Studio, Product Copy, Store Audit

View full pageAd Clone, one of the tool pages from when Promer still spread across multiple products

The About page kept almost the exact wording of the founder's story from the first phase, including the Prometheus section and the Promer name origin. What changed was the container: from a dark background with heavy motion to a lighter, static layout that reads faster. Keeping the words that already worked and changing only the presentation was a deliberate choice, not a half-finished redo.

View full pageFirst-phase About page

View full pageCurrent About page, the same founder story

A website that kept its voice steady while the product it served narrowed to a single focus.