Archive
Earlier Works & Explorations
Smaller or earlier projects from across my career, still worth a look.
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BIDV: Best Forex Bank 2025 Award Campaign
BIDV needed its Best Forex Bank Vietnam 2025 award announcement, voted by Global Banking & Finance Review, with a new visual direction after the initial proposal was not approved. I set a crystal trophy against a glowing city skyline in BIDV teal, keeping a major bank's prestige while still feeling celebratory, across every format.
Acecook Zeppin: Photoshoot Posing Sketches
Created digital posing sketches for an Acecook Zeppin model photoshoot in collaboration with Furin Creative Lab.
VinWonders: Campaign Pitch Key Visual
Developed the key visual direction for a VinWonders campaign pitch, translating the destination's broad entertainment offering into a single energetic visual proposition.
Nestlé POSM 2019
Worked on POSM design and production quality control for Nestlé campaigns, covering the transition from artwork to physical retail materials.
De Skin Journey: Brand Renewal & Freelance Projects
Worked with De Skin Journey across a broader brand renewal, including visual identity development, print materials and social media communication.
云译: Logo & Brand Guidelines
Developed the logo and identity guidelines for 云译, a Chinese translation company whose name translates to "Cloud Translation."
Beauty & Clinic Collection
A collection of social media design work produced between 2019 and 2022 for beauty and clinic clients including The Han, Sian Skin Clinic and Ben Thanh Clinic.
Shuyi Vietnam
Worked as a freelance designer supporting Shuyi's visual communication for the Vietnamese market.
KMS Career Landing Page: UI/UX Design
Designed a career landing page concept for KMS Technology, exploring how employer branding and recruitment information could be structured into a clearer digital experience.
Abbott Ensure Gold: Graphic Explorations
Developed a series of banner and icon explorations for Abbott's Ensure Gold communication.
The Love: Logo Design
A logo design exploration for The Love, focused on defining a recognizable core mark that could become the starting point for a broader brand identity.
EZVIZ Camera: Social Media Design
Created social media visuals for EZVIZ, translating camera products and technology-focused communication into clear, consumer-facing graphics.
T-B Fresh Mouthwash: Animated Campaign
Led the development of an animated promotional project for T-B Fresh mouthwash from script to final visual output.
JOMOO Vietnam Grand Opening
Developed visual communication for JOMOO's Vietnam Grand Opening, translating the brand identity into launch-focused materials for a major market-facing moment.
De Skin Journey: Website Renewal Guidelines
Developed website renewal guidelines for De Skin Journey as part of the brand's broader visual evolution.
Helen Harper: Social Media Visuals
Created ongoing social media visuals for Helen Harper, translating women's personal care products into communication that felt clear, approachable and consistent with the brand.
Mirae Asset: Seasonal Campaign
Developed seasonal campaign visuals for Mirae Asset, bringing a more timely and expressive layer to the communication of an established financial brand.
Finance / Banking Mobile App Design
A UI/UX exploration for a finance and banking mobile experience, focusing on turning a traditionally information-heavy category into a cleaner and more approachable interface.